Want this image on your site? Use this embed code: Source: Vivid Social – Social Media Agency. Statistics compiled by for December 2021. Facebook – 17 million (up 500,000 from December 2020).Most popular platforms by number of unique monthly visitors – December 2021 Here’s how Australian social media is looking heading into 2022 with Civic Web Media’s annual breakdown for digital marketers. Perhaps surprisingly, year-on-year figures reveal that those new users stuck around, with none of the most popular social media sites reporting negative growth. Social media continued to be an important lifeline for Aussies of all ages in 2021 as coronavirus lockdowns continued to interrupt people’s personal and professional lives.Īs anticipated, the growth of social media in Australia was slower than 2020’s COVID-fuelled boom year for most platforms.
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